Still, dating varies considerably by nation, custom, religious upbringing, technology, and social class, and important exceptions with regards to individual freedoms remain as many countries today still practice arranged marriages, request dowries, and forbid same-sex pairings.

Although in many countries, movies, meals, and meeting in coffeehouses and other places is now popular, as are advice books suggesting various strategies for men and women, in other parts of the world, such as in South Asia and many parts of the Middle East, being alone in public as a couple with another person is not only frowned upon but can even lead to either person being socially ostracized.

Communities exerted pressure on people to form pair-bonds in places such as Europe; in China, society "demanded people get married before having a sexual relationship" and many societies found that some formally recognized bond between a man and a woman was the best way of rearing and educating children as well as helping to avoid conflicts and misunderstandings regarding competition for mates.

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Thus, the concept of marriage is changing widely in many countries.

Historically, marriages in most societies were arranged by parents and older relatives with the goal not being love but legacy and "economic stability and political alliances", according to anthropologists.

Cars extended the range of dating as well as enabled back-seat sexual exploration.

In the mid-twentieth century, the advent of birth control as well as safer procedures for abortion changed the equation considerably, and there was less pressure to marry as a means for satisfying sexual urges.

Dating as an institution is a relatively recent phenomenon which has mainly emerged in the last few centuries.

From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine.

Neurobiologist Robert Sapolsky constructed a reproductive spectrum with opposite poles being tournament species, in which males compete fiercely for reproductive privileges with females, and pair bond arrangements, in which a male and female will bond for life.

These species-particular behavior patterns provide a context for aspects of human reproduction, including dating.

With the use of modern technology, people can date via telephone or computer or meet in person.